Do My Thoughts Deceive Me? Human Factors and Design

Our brains are not as reliable as we would like to think. Human factors is the science of understanding human cognition and designing systems to work within its limitations. A lot of time and effort has gone into understanding how our brains work (and when they don't). However, we continue to make fundamental design errors that not only go against cognitive science principles but common sense as well. This talk will explore some of the quirkier aspects of our cognition, from visual attention to memory and decision making. There will be copious examples of design gone wrong along with discussions of how to understand how we think and how to avoid making design mistakes in the future.


http://www.youtube.com/watch?v=_85Sn3vRoCU